In fact, with the rise of the digital age, billboard marketing may even be more relevant and effective today. But that misconception is largely unfounded. With the emergence of social media advertising and other digital marketing trends, some may consider that outdoor advertising is past its hay-day. That’s one main reason we still see billboards even today, after being around for so long. This can be extremely beneficial for widespread services that attract a variety of demographics and can also help you find customers you might not expect would be interested in your company.Billboard advertising effectiveness has never been in question. Billboards also bring the customers to you, which means you don’t have to spend your advertising time and budget trying to reach potential customers.
Instead of spending extra time and money to identify and research niche target customer groups, a billboard allows you to reach a large part of the diverse general population. A billboard for a chiropractor, for example, could help build brand awareness and stick with people until the day they need a chiropractor, when they can think back to the billboard and the brand that is engrained in their mind.īillboards allow companies to reach a huge variety of customers with a single advertising tactic. Billboard designs can be catchy and memorable and provide a great way to potential customers to learn about your business and tuck it away in their minds until they might need to use your service. Because most people see the same billboard multiple times, they remember it and can often later associate it with the brand and company. Because billboards are so large and central, you can easily reach lots of people if you choose the right location.īillboards aren’t very effective at getting a response, like having customers visit your website or call your store, but they are incredibly powerful at building brand awareness. Use your billboard location to target certain customers or to get people’s attention, either at a location by your business or near a busy intersection or freeway exit. Although the message is short than it would be in other ad forms, it can hold in people’s minds more because no matter what time of day they pass it will always be there.īecause billboards are everywhere, you usually have your choice of where you want to put your message. Customers might be exposed to a brand or service just once or twice through other forms of advertising, but billboards lead to repeat exposure as people continually pass by.
Conversely, a billboard is always working 24/7. You could pay to run an ad on the radio or TV, but the price only guarantees your commercial is played a few times a day. People have a choice to click on an Internet ad or change the channel away from a commercial, but they can’t avoid looking at your billboard as they go throughout the day. Some companies may question if billboard advertising is really the right solution, but here are five major benefits that come from using striking billboard ads.īillboards are strategically placed along busy roads and intersections, which means people will always be looking at your large and eye-catching display. Billboards are an unavoidable part of driving and can be a powerful outdoor advertising tool.
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